AI Insights · Timothy · June 2022
Top 5 Wellness Apps in Australia Q2 2022: Unified Platform Performance
Discover how the top 5 wellness apps in Australia performed on a unified platform during Q2 2022, with insights into their downloads, revenue, and active user trends.
During the second quarter of 2022, the top 5 wellness apps in Australia showed varied performance metrics, from revenue generation to user engagement. Below is an overview of how each app performed based on data from Sensor Tower.
Calm - Sleep, Meditate, Relax experienced a gradual decline in weekly revenue, starting from around $107K at the end of March and dropping to approximately $87K by the end of June. Weekly downloads peaked in late April at over 10K but saw a significant decrease, falling to about 6K by the end of the quarter. The app maintained a relatively stable number of weekly active users, ranging from 87K to 79K throughout the quarter.
Relax - Age Magic & Meditation showed fluctuating weekly revenue, with notable peaks in late May and mid-June, reaching around $266 and $219, respectively. Downloads peaked in late April at over 15K but saw a sharp decline to about 1.8K by the end of June. Weekly active users followed a similar trend, peaking at over 15K in late April and dropping to around 4K by the end of the quarter.
Super Slime Simulator: DIY Art had a relatively stable weekly revenue, hovering around $500 for most of the quarter. Weekly downloads saw a peak in late June at about 8.4K. The app's weekly active users showed a growth trend, increasing from about 19K at the end of March to nearly 25K by the end of June.
Paired: Couples & Relationship saw a significant increase in weekly revenue towards the end of the quarter, peaking at approximately $13K in the last week of June. Downloads were highest in late May, reaching about 8.5K. The app's weekly active users steadily increased, from around 12.9K at the end of March to over 25K by the end of June.
Headspace: Meditation & Sleep maintained a consistent weekly revenue, averaging around $78K to $84K throughout the quarter. Downloads saw a gradual decline, starting from about 5.4K at the end of March and dropping to around 3.1K by the end of June. The app's weekly active users showed a slight downward trend, decreasing from approximately 57K to 49K over the quarter.
These insights come from Sensor Tower, where you can find more detailed analytics and trends.
